Thursday, 5 February 2015

WWF - Biodiversity - Planning & Fur Trade

We have been discussing how we can potentially reach our target audience of 14 -24 year olds.  We loved the idea of including interactivity into our design using the Mini Not Normal campaign as some inspiration.  We took a look back the brief and found something that we haven't really focused on.  Below is a screenshot.





Something here that needs to be highlighted and dressed is 'The importance of biodiversity, iconic species, key habitats and our use of natural materials.'  Our basic ideas were to use silhouettes or shadows or endangered animals on an interactive screen.  These could then be controlled within a game or animation to save the animal.  We came up with idea mainly because it's interactive and fun. People can get involved into the problems that we are trying to address via using hand gestures and movement.  Was wasn't really considering biodiversity as in all living things.  We want to raise awareness about biodiversity and the illegal trade of souvenirs such as fur, ivory, sustainable fishing and global warming.


Fur Trade

After doing research into illegal fur trade It's apparent that this is still a huge problem even though it appears to have been cut down a lot.

Each Year, approximately 50 million animals raised on fur farms around the world, which account for the majority of the world’s fur production, will are killed for their pelts. This number does not include rabbits as accurate figures on the number of rabbits slaughtered annually are hard to come by, but it is estimated that yearly more than a billion rabbits are killed for their pelts. In France alone, 70 million rabbits are killed every year for their fur.


In 2009, there were approximately 300 fur farms in the United States. Wisconsin has the most farms (71), followed by Utah (65), Oregon, Minnesota, and Idaho. In 2011 over 3 million mink were killed for their pelts in the U.S, all in the name of fashion. In Wisconsin, farmers killed and skinned 1,050,580 mink, while Utah murdered 698,960 of them.




The environment these animals are kept in are very small and condensed.  This type of intensive confinement can result in self-mutilation, cannibalism, and high-level stress that weakens the immune system and makes animals more susceptible to disease.  This is ultimately really sadening knowing wild animals are being kept captivity this way and then behaving the way they are.  This Mink in the photo will be slaughtered for It's fur.

Quick Idea: Being interactive, we could have a game along the lines of rescuing animals out of their cages and into the wild.  Just a quick idea to be thought through and developed.  





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