Project Brief

Ever since hearing of this brief I have been excited to come to a decision as to what I want to create considering I my strengths and aspects that I would like to improve.  Theres a few things that come to my mind when I heard about creating out own brief. They were:



Movie Poster

Album Cover

Video/Film

Music

These are the things that instantly popped into my head after hearing the brief.  I then had lots of different ideas flying around my head as to what I want to achieve.  I loved the idea of creating an album cover I have always hoped to do that over the 3 years at uni but it never came around so I thought about different artists.  I thought of different genres of music that I liked and the artists within that frame.  I think my passion lays within digital art work using Illustrator, so I really wanted to pursue my skills and see what I can come up with.

For rock I had 'EarlyRise'  Early Rise are a small band from LA, they create their own music and have produced excellent covers of others.  Their identity is pretty dark but have very abstract, calming art work to their name.  Here are a few:

Idea 1

I thought of re-creating these album covers, 'What If' and 'Narcissistic Cannibal'.

I wanted to keep the style of having an abstract but beautiful scenery but these were just initial thoughts.  I would of also like to re-create their typeface, even know I really like it and I personally think it suits their image very well.  

So brief 1 was re-designing and re branding of Earlyrise.

Idea 2

The designing and re-branding of Djs Above and Beyond.  I have seen Above and Beyond before in Brixton and that has swayed me towards this project brief.  I think that they are so directed in terms of art work as the type of music is trance/ progressive dance music.  So already I am thinking bright colour.  Heres a few images:

As from these above, you can see colour is a huge game if I choose to use Above and Beyond to design for.  I love the idea of using colour and experimenting with their identity to come up with something.  

After thinking a while which is opt for, I just knew I wanted to design for Above and Beyond.  The colour, lasers, insane live shows just did it for me.