In the screenshot above shows the homepage of Shooshh. The biggest and first thing on this page you see is the photo. There are a bunch of photos from the club showing people having a good time and entertainment. These photos are in a slider and automatically switch so you don't have to. This is a good idea and I found this to be extremely popular with club websites and event pages. It shows what that place has to offer and what you could be like if you went, all without having to click the next picture. I like the fact of having a photo in the background to just lay your content onto. This works. The photo seems to be a photo from inside the nightclub or a random photo of some sort of party event. The black and white scale works otherwise it would clash with the photo content laid over the top. For me, the logo does not work in that position or that size as well. It's too small, it doesn't reach out to you and say 'this is the best VIP club in the city' as whats said on their site. The logo could be improved, it isn't the worst but it could be adapted and changed to make the viewer think more of this place. I may see if I could change this. The navigation is also a problem for me. It does not sit anywhere near nicely in the header of within the boundary guides. Even a simple change as to putting all the buttons on the same one line would make it looks neater, more professional and easy going on the eye. I feel the buttons and text need to be larger, creating more of an impact when the site is first seen. I would want to adapt the navigation.
Scrolling further down this page is some basic info on Shooshh. I think this short welcoming text is written well to make want to go and experience what Shooshh has to offer. A problem though isn't what is written but how it is presented. For me, I would want bigger text, something maybe shorter as well but bigger is a must. On the right hand side you can see social media as this is Twitter in this one. Shooshh's most recent tweets are shown, keeping you up to date with whats happening. This is obviously a good thing, but I am un-sure weather a small right handed box in the corner of the homepage is the right place for this.
As far as branding goes for the footer I really like it. The main colours of Shoosh seem to be Black, purple & white. This keeps it simple and identifiable easily. The purple background works, and the content presented over the top is social media. From left to right theres Facecook, Connect with us and Shooshh tags for archive tags. I agree having social media at the bottom here however, the layout is clumsy and is not centred nor uniformed in such a way. I would change this for sure.
Overall the Shooshh homepage has a decent layout in terms of content and it's order in hierarchy. I feel the most important thing here to change would most defiantly be the logo. I feel at least the logo needs to be repositioned and resized. I would not rule out re-designing the logo either. It seems bland, and almost 'word arty'. The logo has a purple gradient through making it look flat and boring. The style of font face is nice and resembles a certain quality about the club with its swirly tails. I do feel this could be improved to a better standard though. The navigation on the homepage needs to be re-aligned, centred and resized also. Overall I think elements need to be larger, grabbing the viewer's attention more. This is a basic analysis of the homepage.
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