Monster Media

We spoke to Sue about idea with being interactive.  Our idea was to really engage our target audience as we believe this is key to getting messages across to youth, our audience.  For inspiration, Sue showed us a company called Monster Media.  Monster Media are a company that help others come up with design solutions that they aren't capable of.

Compass Point Media reached out to Monster Media to help promote Wellmark Blue Cross Blue Shield’s 75 years of bringing consumers better health. We developed an engaging and physically immersive interactive jump rope game for users to participate in as part of a Wellmark Blue Cross Blue Shield mobile tour. Displayed on a large, 3x3 linked LCD wall the jump rope game challenged users to begin their better health by jumping the virtual rope. Custom, live-action talent enticed users to walk over to the system. Through Kinect depth-keying technology, a user’s body was recognized when standing in front of the wall to begin the games. Participants were then given three tries to score as many jumps as they could, while the game progressed in speed and difficulty. Once the user finished their experience, Wellmark encouraged users toward a future of better health.

Celebrating and promoting better health, Monster Media went interactive getting users involved in jumping a virtual rope.  The screen is made up on 6 LCD screens.   

I like the way they have kept in style with their colour choices staying very light creating a resemblance of clean, creativity and activity.   

This has given us inspiration to create a huge board with interactivity.  We are raising awareness for Biodiversity and I think creating a big screen will capture people's attention.

WWF Biodiversity & Global Warming

Carbon pollution is the main reason our planet is getting hotter, increasing the chances of weather disasters, drought and flood and hurting our health.

There are solutions.  For starters, we can cut carbon pollution by reducing our dependence on fossil fuels and increasing our use of clean, renewable energy. And we can implement policies that help us prepare for flooding, drought, storms and other consequences of climate change.

Points to consider for climate change are:

Extreme Weather

These are:

Heat waves are periods of abnormally high temperatures in certain parts of the world.  Excessive heat is often accompanied by high levels of humidity, but can also be catastrophically dry.

Cold waves are a cold wave is a weather phenomenon that is distinguished by a cooling of the air. Specifically, a cold wave is a rapid fall in temperature within a 24-hour period.

Hurricanes are a huge storm.  They can be up to 600 miles across and have strong winds spiraling inward and upward at speeds of 75 to 200 mph.  Each hurricane usually lasts for over a week, moving 10-20 miles per hour over the open ocean. Hurricanes gather heat and energy through contact with warm ocean waters.

Reading back through the brief the main focus that they focus on is biodiversity and this is the area they want us to focus on.  Biodiversity is covered mainly in four areas and climate change is a huge problem globally.  It's a vast problem that the majority of the planet are still not taking awareness of this issue.   

WWF - Biodiversity - Planning & Fur Trade

We have been discussing how we can potentially reach our target audience of 14 -24 year olds.  We loved the idea of including interactivity into our design using the Mini Not Normal campaign as some inspiration.  We took a look back the brief and found something that we haven't really focused on.  Below is a screenshot.

Something here that needs to be highlighted and dressed is 'The importance of biodiversity, iconic species, key habitats and our use of natural materials.'  Our basic ideas were to use silhouettes or shadows or endangered animals on an interactive screen.  These could then be controlled within a game or animation to save the animal.  We came up with idea mainly because it's interactive and fun. People can get involved into the problems that we are trying to address via using hand gestures and movement.  Was wasn't really considering biodiversity as in all living things.  We want to raise awareness about biodiversity and the illegal trade of souvenirs such as fur, ivory, sustainable fishing and global warming.

Fur Trade

After doing research into illegal fur trade It's apparent that this is still a huge problem even though it appears to have been cut down a lot.

Each Year, approximately 50 million animals raised on fur farms around the world, which account for the majority of the world’s fur production, will are killed for their pelts. This number does not include rabbits as accurate figures on the number of rabbits slaughtered annually are hard to come by, but it is estimated that yearly more than a billion rabbits are killed for their pelts. In France alone, 70 million rabbits are killed every year for their fur.


In 2009, there were approximately 300 fur farms in the United States. Wisconsin has the most farms (71), followed by Utah (65), Oregon, Minnesota, and Idaho. In 2011 over 3 million mink were killed for their pelts in the U.S, all in the name of fashion. In Wisconsin, farmers killed and skinned 1,050,580 mink, while Utah murdered 698,960 of them.

The environment these animals are kept in are very small and condensed.  This type of intensive confinement can result in self-mutilation, cannibalism, and high-level stress that weakens the immune system and makes animals more susceptible to disease.  This is ultimately really sadening knowing wild animals are being kept captivity this way and then behaving the way they are.  This Mink in the photo will be slaughtered for It's fur.

Quick Idea: Being interactive, we could have a game along the lines of rescuing animals out of their cages and into the wild.  Just a quick idea to be thought through and developed.  

Further Research/ MINI 'Salute'

We have ongoing research into our idea of encouraging a young audience into helping the wildlife.  After looking over the brief again, we noticed we needed to implement a digital artefact into our design.  We want interactive.  We want to use billboards in the street to attract a person passing by to our campaign.

Below is a small description of the campaign. 

Above, spotters that spot passing Mini drivers and record their car colour, information.

This is the part that I love and makes it personal.  A passing Mini Paceman driver in red passes along the highway and these billboards are set up ahead.  The guy in the first photo is where he records information about that driver.  This then beams up to the billboard a message, which the driver can see. You da man?

Another shot above of the passing driver.

Above is the second billboard saying that this Paceman driver is the man.  This at first would make me feel a bit strange seeing these live feeds if I was the driver but Its a really great idea of a communication message.

Another example here a billboard saying to a Mini driver to wave to star in that poster.

Another ahead saying Get ready.

Followed by SMIIIIIIIIIIIILE!!!!!!

Followed by another message.

And now we have the final photo.  Its great interactivity and in my opinion on another level.  A creative level too.

Here's another example above.

The whole point of this campaign was to reward Mini drivers as they pass.  One other example was on a billboard 'Are you hungry' or something like that and they asked them to pull in the next lay-by and rewarded them with hot sandwiches and food.  The main focus was rewards.  The Campaign was called NotNormal.  I love the way they just rewarded Mini drivers and the whole interactive part of whilst there driving is great on a hot summers day.  Below are some screenshots of people being rewarded by Mini.  

Mini girls telling them to pull in.

Drivers being rewarded with food.

Driver being rewarded with a Mini giveaway.

Brief Recap

After talking with Andrew last week about our planning we took a look back at the brief to make sure we meet certain criteria.  We looked back at our actual challenge to inspire the new generation (14-24) year olds that there is a solution to avoid animals becoming extinct.

We noticed that there was something we didn't pick up on which was our outcome has to be a digital element within our design.

I think we have to concentrate on iconic species, key habitats and our use of natural materials; That everything we do has an impact on our planet.

After speaking with Sue we decided we need to produce something that will engage the general public say if our design was displayed in the street.

We want to be interactive.  Our idea of creating posters hasn't completely been abolished but we want to incorporate interaction into these.  Maybe something shocking again using shock tactics or something that happens when someone walks past your board in the street.  We think this could be a great way to capture someones attention and get them involved into WWF and into the responsibility of looking after the planet and endangered species.

Within our planning we wish to work around being interactive and below are some basic images we would perhaps want to work around including interactivity.  This could include something physical happening or noises being activated.

Polar bear

Polar ice cap

African elephants

Rain forest scape

WWF Research

I have been researching into previous posters of WWF.  Since I will be creating 2 posters, this is the first thing I wanted to be doing.  I also feel it is relevant to search for existing WWF media such as videos campaigns and other sort of advertisement for the company.  I will do this later.  Below here is some visual research into what I consider to be some of the best WWF posters.

This one above is so so simple and so so effective.  I love these type of posters.  The panda in the background is so faded to point of being barely being visible, associating this with extinction.  The text that reads 'We fight every day for out extinction' is bold and in a blood red colour to symbolise death.

Above in this poster is a picture of a mans face with lots of wildlife creatures making up the facial features.

Another simple but effective poster.  Naughts and crosses with a boot symbolising us and a deer looking creature.  The way this has been designed has us winning, symbolising we are stamping all over the environment.

Above is another poster within the same theme.  Slightly different having a bag symbolising animal hide to create this.

This one is rather graphic and what I would consider 'shock' advertisement.  A baby in a turtle's shell crawley back to it's natural habitat.  Two hands are present with a knife in one of them.  The top of the poster has a sticker that reads 'Imagine this is yours'.  This poster has that fear element and puts you're mind in one of the animals.  What if this was your baby being hunted.  This poster is meant for people to stop and take action against what we are doing to animals and our planet.

Symbolising an eye test, the words tiger gets smaller on every line when you try to read it.  This one is pretty self explanatory.  As the word becomes smaller, so does the amount of tigers left in the wild symbolising extinction.  

Above is a picture of someone's first clenched.  Just from this, this may portray anger or frustration.  The fist is painted to make it look like an elephant with tusks. This is such a clever way of including an endangered animal and humans together.   

Above is a poster of a giraffe in it's habitat only being made out coins, meaning money.

The above poster is dull but has a strong message behind it.  The evolution of an animal and the end photo is of a tusk.  Meaning this is whats happening if we carry on the way we are.

The above is deers or deer like creatures also with pandas incorporated into them.

Above shows what it would be like having animals in our environment.  Sharks swimming around in the city and actually hunting us.  Again putting us in their heads.

This one above is also a bit frightening.  A man with a fish head.  The expression on the face is very doubtful and scared, demonstrating what we should feel.  Stop climate change before It changes you. Meaning the way we live our lives.

This shows 2 polar bears in a scape with industrial machinery, out of their habitat.

Above shows a baby penguin and it's parent.  From my point of view they are looking for food and are put into a human perspective.  Their habitat has been destroyed therefore put into ours.

A rabbits foot as a lucky charm is shown above and the title text is pretty moving.  

In my opinion this is one of my favourite posters.  In some ways this is rather graphic but I think you have to be this way to show a strong image portraying a strong message.  A women in an airport with her luggage streaming animal blood.  I think this type of message is extremely strong and would be one of the more successful posters.  I find this way of communicating the message very good and can consider a similar sort for my own.  Message; Don't kill animals for their fur.

Again, penguins out of their natural habitat.

This poster is rather powerful.  The ice in the drink represents the polar bear's natural habitat melting away just like in a drink.  And like ice in a drink, ice melts fast so this message is clear, simple and effective.  This is a good way of showing something completely different to the subject matter with a linking fearful message behind it.

The above represents oil spills and pollution.  Its clever how the designer has used a bucket then used a natural scape.  The natural river comes across as oil because of the colour.

The same is represented in this one.  Only in a cityscape.  I find this one more effective as the colour of the river in the city really looks realistic.  

Above is a gold player using an axe.  This poster is about trees and says along the bottom 'par: 200,000 trees!'  This poster symbolises the destruction of trees and animals habitat.

I really like these 'You can help' WWF posters.  I love their visual style of 

Another 'You can Help' poster.  This poster is comes across as so fearful.  Forcing an animal out of it's own habitat.  When you put this into the shoes of a human, making them homeless the above picture is pretty much what it's saying.  This is very powerful.

D&AD WWF

We are new working from the D&AD brief sets.  After getting together in groups we analysed different briefs and what the entail.  We broke down the briefs to know exactly what the challenge was.  Highlighting key words and phrases helped me understand more about the company and what they wanted.  After this stage I took a look at all the briefs again.  I did not want to choose a brief which wanted a website or video type product because this isn't massive interest for me.  And also our last project was WordPress so I wanted variety.

The challenge is to inspire a new generation to understand that we all have an impact on our planet and an effect on its health.  Take the Living Planet Report findings and make them relevant and accessible to the 'always on' generation.  Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us.

All the evidence is there.  So how do you make people engage with it and then change their behaviour?


It is for 14 to 24 year olds, who have the opportunity to shape their futures.  They might be interested in the cause but it's difficult to engage them to the point of action.


Points to consider what are the reasons people don't get involved?  What are the barriers?  Awareness without action doesn't solve the problem.
Changing our course and finding alternative pathways won't be easy but Its can be done.
This isn't just about regurgitating facts and figures.
What's the story that underlies the statistics?  How can we make it real to people, something they care enough to act on?
Think about WWF's heritage, their brand position, to create a future where humans and nature live in harmony, and their brand beliefs.
Consider, understand, and let the following inform your response:
The importance of biodiversty, iconic species, key habitats and our use of natural materials;  That everything we do has an impact on our planet and we are living beyond our planet's means; The interconnectedness of all living things;  The speed of change and our responsibility to look after our planet, for now and for the future generations.


The essential stuff to consider is an integrated campaign that considers all communication channels relevant to the idea (i.e. print, digital, experiential)
Use the social WWF x D&AD logo included in the brief pack.  Do not use the standard logo.


I choose WWF.  The reason I chose WWF is because I wanted to create a poster visually describing why the planet's environment is our responsibility and what the consequences are if we don't change our habits.